Audience Research and Analytics

Date and Time: 
2015 Nov 24 - 10:45am
Session: 
2
Stream 6: Maximizing Community Impact and Engagement

This session is a 60-minute workshop conducted by Kristiana Clemens of CFRC, Queens University.

How can community media practitioners effectively collect and leverage data to support audience engagement and organizational development? This interactive workshop will explore a variety of avenues for audience research and analytics, through real-world examples incorporating different statistical and methodological approaches.