The Last PEG or Community Media 2.0? Negotiation Place and Placelessness at PhillyCAM

November 2013
Christopher Ali (University of Virginia)

This article investigates the changes, challenges and opportunities present in American community media through a case study of PhillyCAM, a community television/media center in Philadelphia, PA. From this ethnographic study, it is suggested that community media navigate the tensions between television and digital media/user-generated content through reliance on place and liveness. In shifting from ‘community television’ to ‘community media’ these organizations are able to situate themselves as dynamic components in a local and participatory media ecosystem, develop new programs and strategic partnerships, and differentiate themselves from other organizations, while remaining consistent with their original mandates.